/* The Loyalty Studio. Ledger blue on cool chalk, ink navy for weight, one green for money recovered. */

:root {
  --ink: #0d1b2e;
  --ink-2: #36465c;
  --ink-3: #596a82;
  --chalk: #f4f6fa;
  --paper: #ffffff;
  --rule: #d8dee8;
  --rule-2: #c1cad9;
  --blue: #1b4fd6;
  --blue-d: #133aa6;
  --blue-t: #e8eefc;
  --green: #0b8f62;
  --green-d: #07744f;
  --green-t: #e3f4ec;
  --gone: #aab5c7;
  --danger: #b42318;
  --f-head: "Bricolage Grotesque", "Helvetica Neue", Arial, sans-serif;
  --f-body: "Instrument Sans", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --wrap: 1160px;
  --gut: 24px;
  color-scheme: light;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
body {
  margin: 0;
  font: 400 17px/1.62 var(--f-body);
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
}
img, svg { max-width: 100%; }
a { color: var(--blue); text-underline-offset: 3px; }
a:hover { color: var(--blue-d); }
:focus-visible { outline: 3px solid var(--blue); outline-offset: 3px; border-radius: 3px; }

h1, h2, h3, h4 {
  font-family: var(--f-head);
  font-weight: 600;
  letter-spacing: -0.02em;
  line-height: 1.1;
  margin: 0 0 0.5em;
  text-wrap: balance;
}
h1 { font-size: clamp(2.15rem, 4.4vw, 3.6rem); letter-spacing: -0.028em; line-height: 1.04; }
h2 { font-size: clamp(1.7rem, 3.1vw, 2.5rem); }
h3 { font-size: 1.3rem; line-height: 1.2; }
p { margin: 0 0 1em; }
.lede { font-size: clamp(1.1rem, 1.6vw, 1.28rem); line-height: 1.5; color: var(--ink-2); max-width: 38em; }
.measure { max-width: 66ch; }
.muted { color: var(--ink-3); }
strong { font-weight: 600; }

.wrap { width: 100%; max-width: var(--wrap); margin: 0 auto; padding: 0 var(--gut); }
.skip { position: absolute; left: -999px; top: 8px; background: var(--ink); color: #fff; padding: 10px 14px; z-index: 50; border-radius: 6px; }
.skip:focus { left: 8px; }

/* Header */
.site-header { position: sticky; top: 0; z-index: 30; background: rgba(255, 255, 255, 0.95); backdrop-filter: blur(8px); border-bottom: 1px solid var(--rule); }
.site-header .wrap { max-width: 1280px; }
.header-row { display: flex; align-items: center; justify-content: space-between; gap: 20px; min-height: 68px; flex-wrap: wrap; }
.brand { display: inline-flex; align-items: center; gap: 10px; text-decoration: none; color: var(--ink); }
.brand:hover { color: var(--ink); }
.wordmark { font: 600 1.18rem var(--f-head); letter-spacing: -0.02em; }
.brand-light, .brand-light:hover { color: #fff; }
.site-nav { display: flex; align-items: center; gap: 22px; flex-wrap: wrap; }
.site-nav ul { display: flex; gap: 20px; list-style: none; margin: 0; padding: 0; flex-wrap: wrap; }
.site-nav a:not(.btn) { color: var(--ink-2); text-decoration: none; font-size: 15px; font-weight: 500; padding: 6px 0; border-bottom: 2px solid transparent; }
.site-nav a:not(.btn):hover { color: var(--ink); border-bottom-color: var(--rule-2); }
.site-nav a[aria-current="page"] { color: var(--ink); border-bottom-color: var(--blue); }
.nav-toggle { display: none; }

@media (max-width: 1120px) {
  .js .nav-toggle { display: inline-flex; align-items: center; background: none; border: 1.5px solid var(--ink); color: var(--ink); border-radius: 7px; padding: 8px 14px; font: 600 15px var(--f-body); cursor: pointer; }
  .js .site-nav { display: none; position: absolute; top: 100%; left: 0; right: 0; background: #fff; border-bottom: 1px solid var(--rule); padding: 8px var(--gut) 24px; flex-direction: column; align-items: stretch; gap: 14px; box-shadow: 0 24px 40px -24px rgba(13, 27, 46, 0.35); }
  .js .site-nav.is-open { display: flex; }
  .js .site-nav ul { flex-direction: column; gap: 0; }
  .js .site-nav li a { display: block; padding: 13px 0; border-bottom: 1px solid var(--rule); }
  .site-nav { width: 100%; }
}

/* Buttons */
.btn { display: inline-flex; align-items: center; justify-content: center; padding: 13px 22px; border-radius: 7px; font: 600 16px/1.2 var(--f-body); text-decoration: none; border: 1.5px solid transparent; cursor: pointer; transition: background-color 0.15s, color 0.15s, border-color 0.15s; text-align: center; }
.btn-small { padding: 9px 16px; font-size: 15px; }
.btn-primary { background: var(--blue); color: #fff; }
.btn-primary:hover { background: var(--blue-d); color: #fff; }
.btn-secondary { border-color: var(--ink); color: var(--ink); background: transparent; }
.btn-secondary:hover { background: var(--ink); color: #fff; }
.btn-light { background: #fff; color: var(--ink); }
.btn-light:hover { background: var(--blue-t); color: var(--ink); }
.btn-ghost-light { border-color: rgba(255, 255, 255, 0.55); color: #fff; }
.btn-ghost-light:hover { background: rgba(255, 255, 255, 0.12); color: #fff; }
.actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 28px; }

/* Sections */
.section { padding: clamp(56px, 8vw, 100px) 0; }
.band-chalk { background: var(--chalk); }
.band-ink { background: var(--ink); color: #fff; }
.band-ink .lede, .band-ink p { color: #c9d3e3; }
.band-ink a:not(.btn) { color: #fff; }
.split { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: clamp(28px, 5vw, 64px); align-items: start; }
.split > :first-child h2 { margin-bottom: 0.35em; }
.split-even { grid-template-columns: 1fr 1fr; }
@media (max-width: 860px) { .split, .split-even { grid-template-columns: 1fr; } }

/* Hero */
.hero { padding: clamp(40px, 6vw, 84px) 0 clamp(52px, 7vw, 96px); background: linear-gradient(180deg, var(--chalk) 0, var(--paper) 100%); }
.hero-grid { display: grid; grid-template-columns: minmax(0, 1.12fr) minmax(0, 0.95fr); gap: clamp(32px, 5vw, 64px); align-items: center; }
.hero h1 { max-width: 15em; }
@media (max-width: 960px) { .hero-grid { grid-template-columns: 1fr; } }

.page-hero { padding: clamp(44px, 6vw, 88px) 0 clamp(28px, 4vw, 52px); }
.page-hero h1 { max-width: 19em; font-size: clamp(2.05rem, 4vw, 3.2rem); }

/* The calculator */
.calc { background: #fff; border: 1px solid var(--rule-2); border-radius: 14px; padding: clamp(20px, 3vw, 30px); box-shadow: 0 1px 0 var(--rule), 0 30px 50px -34px rgba(13, 27, 46, 0.45); }
.calc-title { font-size: 1.45rem; margin-bottom: 0.2em; }
.calc-sub { color: var(--ink-3); font-size: 15px; margin-bottom: 18px; }
.calc-inputs { display: grid; grid-template-columns: 1fr 1fr; gap: 14px 16px; }
.calc-inputs label { display: block; font-size: 14px; font-weight: 500; color: var(--ink-2); line-height: 1.35; }
.calc-inputs label:nth-child(n + 3) { grid-column: 1 / -1; }
.calc-inputs input[type="number"] { display: block; width: 100%; margin-top: 6px; }
.calc-inputs input[type="range"] { display: block; width: 100%; margin-top: 8px; accent-color: var(--blue); }
.lab-row { display: flex; justify-content: space-between; gap: 12px; }
.lab-row output { font-weight: 600; color: var(--ink); font-variant-numeric: tabular-nums; }
.calc-viz { display: flex; gap: 24px; align-items: center; flex-wrap: wrap; margin: 22px 0 18px; }
.calc-grid { display: grid; grid-template-columns: repeat(10, 1fr); gap: 5px; width: 100%; max-width: 250px; }
.sq { display: block; aspect-ratio: 1; border-radius: 3px; border: 1.5px solid var(--gone); background: transparent; transition: background-color 0.25s, border-color 0.25s; }
.sq-repeat { background: var(--blue); border-color: var(--blue); }
.sq-again { background: var(--green); border-color: var(--green); position: relative; }
.sq-again::after { content: ""; position: absolute; inset: 31%; border-radius: 50%; background: #fff; }
.legend { list-style: none; padding: 0; margin: 0; display: grid; gap: 8px; font-size: 13.5px; color: var(--ink-2); }
.legend li { display: flex; align-items: center; gap: 9px; }
.legend .sq { width: 15px; height: 15px; aspect-ratio: auto; flex: none; }
.calc-big { font: 700 clamp(2.1rem, 4.2vw, 3rem)/1 var(--f-head); letter-spacing: -0.03em; color: var(--green-d); margin: 0 0 8px; font-variant-numeric: tabular-nums; }
.calc-explain { font-size: 15.5px; color: var(--ink-2); margin-bottom: 12px; }
.calc-note { font-size: 13px; color: var(--ink-3); border-top: 1px solid var(--rule); padding-top: 12px; margin: 0; }
.calc-compact { box-shadow: none; }
@media (max-width: 480px) { .calc-inputs { grid-template-columns: 1fr; } }

/* The one memorable moment: customers settle into place on load */
@keyframes settle { from { background-color: transparent; border-color: var(--gone); } }
.calc-grid.is-new .sq { animation: settle 0.5s ease-out both; animation-delay: calc(var(--i) * 12ms + 250ms); }
.calc-grid.is-new .sq-once { animation: none; }

/* Ledger rows (used instead of cards) */
.rows { margin-top: 8px; }
.row { display: grid; grid-template-columns: minmax(0, 5fr) minmax(0, 7fr); gap: 8px clamp(24px, 4vw, 56px); padding: 26px 0; border-top: 1px solid var(--rule); }
.rows .row:last-child { border-bottom: 1px solid var(--rule); }
.row h3 { margin: 0; font-size: clamp(1.25rem, 2vw, 1.6rem); }
.row h3 a { color: var(--ink); text-decoration: none; }
.row h3 a:hover { color: var(--blue); text-decoration: underline; }
.row-body p:last-child { margin-bottom: 0; }
.row-meta { font-size: 14.5px; color: var(--ink-3); margin-top: 0.6em; }
@media (max-width: 760px) { .row { grid-template-columns: 1fr; } }
.band-chalk .row, .band-chalk .rows .row:last-child { border-color: var(--rule-2); }

/* Sequence (only where the content really is a sequence) */
.steps { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0 clamp(18px, 3vw, 40px); border-top: 2px solid var(--ink); margin-top: 12px; padding: 0; list-style: none; counter-reset: step; }
.step { padding: 22px 0 8px; }
.step-n { display: block; font: 600 2.6rem/1 var(--f-head); color: var(--blue); letter-spacing: -0.03em; margin-bottom: 14px; }
.step h3 { margin-bottom: 0.4em; }
.step p { font-size: 15.5px; color: var(--ink-2); }
.step .price-line { font-size: 14.5px; color: var(--ink); font-weight: 600; margin-top: 12px; }
@media (max-width: 1000px) { .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 560px) { .steps { grid-template-columns: 1fr; } }

/* Facts list (definition rows) */
.facts { margin: 8px 0 0; border-top: 1px solid var(--rule); }
.facts > div { display: grid; grid-template-columns: minmax(0, 220px) minmax(0, 1fr); gap: 8px 32px; padding: 14px 0; border-bottom: 1px solid var(--rule); }
.facts dt { font-weight: 600; }
.facts dd { margin: 0; color: var(--ink-2); }
@media (max-width: 640px) { .facts > div { grid-template-columns: 1fr; } }

.plain { margin: 0 0 1em; padding-left: 1.15em; }
.plain li { margin-bottom: 0.45em; padding-left: 0.2em; }
.plain li::marker { color: var(--blue); }
.plain.tight li { margin-bottom: 0.25em; }
.twocol { columns: 2; column-gap: 40px; }
.twocol li { break-inside: avoid; }
@media (max-width: 700px) { .twocol { columns: 1; } }

.price-tag { display: inline-block; background: var(--blue-t); color: var(--blue-d); padding: 3px 11px; border-radius: 99px; font-size: 13.5px; font-weight: 600; white-space: nowrap; }
.price-tag.is-free { background: var(--green-t); color: var(--green-d); }

/* Score bars (illustration) */
.score { margin: 8px 0 0; padding: 0; list-style: none; }
.score li { display: grid; grid-template-columns: minmax(0, 190px) 1fr 44px; gap: 14px; align-items: center; padding: 11px 0; border-bottom: 1px solid var(--rule); font-size: 15px; }
.score .track { height: 12px; background: var(--chalk); border-radius: 99px; overflow: hidden; border: 1px solid var(--rule); }
.score .fill { display: block; height: 100%; background: var(--blue); border-radius: 99px; }
.score .num { font-weight: 600; text-align: right; font-variant-numeric: tabular-nums; }
.score-total { display: flex; justify-content: space-between; align-items: baseline; padding-top: 14px; font-weight: 600; }
.score-total strong { font: 700 2.2rem/1 var(--f-head); letter-spacing: -0.03em; }
@media (max-width: 560px) { .score li { grid-template-columns: 1fr 44px; } .score .track { grid-column: 1 / -1; grid-row: 2; } }

/* Callouts */
.founding, .notice { background: var(--chalk); border: 1px solid var(--rule); border-radius: 10px; padding: 22px 26px; }
.founding h2, .notice h2 { font-size: 1.2rem; margin-bottom: 0.3em; }
.founding p, .notice p { margin: 0; color: var(--ink-2); font-size: 16px; }
.band-chalk .founding, .band-chalk .notice { background: #fff; }
.notice { background: var(--green-t); border-color: #bfe3d2; }
.band-chalk .notice { background: var(--green-t); }

/* FAQ */
.faq { border-top: 1px solid var(--rule); }
.faq details { border-bottom: 1px solid var(--rule); }
.faq summary { cursor: pointer; list-style: none; padding: 18px 40px 18px 0; font: 600 1.1rem/1.3 var(--f-head); letter-spacing: -0.01em; position: relative; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; position: absolute; right: 4px; top: 14px; font: 400 1.7rem/1 var(--f-body); color: var(--blue); }
.faq details[open] summary::after { content: "\2212"; }
.faq-body { padding: 0 0 20px; max-width: 66ch; color: var(--ink-2); }
.faq-body p:last-child { margin-bottom: 0; }

/* Forms */
.form { max-width: 760px; }
.form-grid { display: grid; grid-template-columns: 1fr 1fr; gap: 18px 20px; }
.field label { display: block; font-size: 14px; font-weight: 600; margin-bottom: 6px; }
.field-wide { grid-column: 1 / -1; }
input[type="text"], input[type="email"], input[type="number"], input:not([type]), select, textarea { width: 100%; font: 400 16px/1.4 var(--f-body); color: var(--ink); background: #fff; border: 1.5px solid var(--rule-2); border-radius: 7px; padding: 11px 13px; }
input:focus, select:focus, textarea:focus { outline: 3px solid var(--blue-t); border-color: var(--blue); }
input.is-invalid, textarea.is-invalid { border-color: var(--danger); }
.hp { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
.form-consent { font-size: 14px; color: var(--ink-3); margin: 18px 0 16px; }
.form-status { margin: 14px 0 0; font-weight: 500; }
.form-status.is-ok { color: var(--green-d); }
.form-status.is-error { color: var(--danger); }
.form-done { background: var(--green-t); border: 1px solid #bfe3d2; border-radius: 10px; padding: 22px 26px; font-size: 1.1rem; }
.form-inline { display: grid; grid-template-columns: 1fr 1fr auto; gap: 14px; align-items: end; max-width: 900px; }
.form-inline .form-consent, .form-inline .form-status { grid-column: 1 / -1; margin: 4px 0 0; }
@media (max-width: 760px) { .form-grid, .form-inline { grid-template-columns: 1fr; } }

/* Founder block */
.founder { display: grid; grid-template-columns: minmax(0, 4fr) minmax(0, 8fr); gap: clamp(28px, 5vw, 64px); align-items: center; }
.portrait { aspect-ratio: 4 / 5; width: 100%; border-radius: 12px; background: var(--ink); color: #fff; display: grid; place-items: center; font: 600 4.5rem var(--f-head); letter-spacing: -0.03em; overflow: hidden; }
.portrait img { width: 100%; height: 100%; object-fit: cover; display: block; }
@media (max-width: 760px) { .founder { grid-template-columns: 1fr; } .portrait { max-width: 280px; } }

/* CTA band */
.cta-band { padding: clamp(48px, 6vw, 80px) 0; }
.cta-grid { display: grid; grid-template-columns: minmax(0, 1.5fr) minmax(0, 1fr); gap: 32px; align-items: center; }
.cta-band h2 { margin-bottom: 0.3em; }
.cta-band .lede { margin-bottom: 0; }
.cta-actions { display: flex; flex-wrap: wrap; gap: 12px; justify-content: flex-end; }
@media (max-width: 860px) { .cta-grid { grid-template-columns: 1fr; } .cta-actions { justify-content: flex-start; } }

/* Embeds */
.embed { border: 1px solid var(--rule-2); border-radius: 12px; overflow: hidden; background: #fff; }
.embed iframe { display: block; width: 100%; border: 0; }

/* Footer */
.site-footer { background: var(--ink); color: #c9d3e3; padding: 56px 0 28px; font-size: 15.5px; }
.site-footer a { color: #fff; text-decoration: none; }
.site-footer a:hover { text-decoration: underline; }
.footer-grid { display: grid; grid-template-columns: 1.6fr 1fr 1fr 1fr; gap: 36px; }
.footer-brand p { margin: 14px 0 0; max-width: 28em; }
.footer-h { font: 600 1rem var(--f-head); color: #fff; margin: 0 0 12px; letter-spacing: 0; }
.footer-list { list-style: none; padding: 0; margin: 0; display: grid; gap: 8px; }
.footer-base { margin-top: 40px; padding-top: 20px; border-top: 1px solid rgba(255, 255, 255, 0.14); font-size: 14px; color: #93a3bc; }
.footer-base p { margin: 0; }
@media (max-width: 860px) { .footer-grid { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px) { .footer-grid { grid-template-columns: 1fr; } }

/* Prose pages (privacy, terms) */
.prose { max-width: 70ch; }
.prose h2 { font-size: 1.5rem; margin-top: 1.8em; }
.prose h3 { font-size: 1.15rem; margin-top: 1.4em; }

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .calc-grid.is-new .sq { animation: none; }
  * { transition: none !important; }
}
@media print {
  .site-header, .site-footer, .cta-band, .nav-toggle { display: none; }
}