Why I started The Loyalty Studio.
I'm Toby Dames. I have spent more than 15 years in performance marketing, building campaigns and scaling budgets for brands across Australia.
Before that, I ran my own hospitality business and managed a Montblanc boutique. I know what it is to watch the roster, the stock and the margin, and to see a regular walk in and make your week.
Working in agencies, I kept seeing the same pattern. The money went into winning new customers, and retention was something we'd get to later. Later rarely came. Meanwhile, the people who had already bought were the cheapest, most receptive audience the business had.
The Loyalty Studio is where I do that part first. We find out who is slipping away, what they are worth, and what it makes sense to spend to bring them back. Then we build it, measure it, and report in dollars.
What we stand for
- Evidence over enthusiasm. If the numbers don't support it, we say so.
- Profit, not vanity. Opens and impressions are not results.
- Plain language. No jargon to hide behind.
- Your team stays capable. We hand over frameworks and reports you can use after we leave.
Let's look at your numbers.
Thirty minutes, no pitch deck.