E-commerce that earns from repeat customers, not just new ones.
For founder-led brands with a strong product and no marketing team. We aim to have your email and SMS working as a sales channel within 30 days, with a plan for the next 90.
Does this sound familiar?
- You are the marketing department. You write the emails, brief the freelancers and check the ads, on top of running the business.
- Results swing from month to month and nobody can say why.
- Paid ads carry the business. When the cost of a click rises, so does the pressure.
- You can't say which customers come back, or what a second order is worth.
That's the usual picture for a brand that grew on a great product and the founder's energy. It is fixable, and it doesn't need a marketing team.
Marketing Foundations Sprint
Quoted to scope Fixed price, four to six weeks.
The fastest way to get the basics running properly, so every customer you win has a reason to come back.
- Core Klaviyo flows built: welcome, abandoned cart, post-purchase, win-back and reviews
- Sign-up forms that capture email and SMS subscribers
- A 90-day marketing plan with priorities and a budget
Not included: running paid ads, website development, photography or video, and the Klaviyo subscription.
Founder Growth Partner
Quoted to scope Monthly, with a three-month minimum.
Senior support without hiring a CMO. A steady monthly rhythm of planning, campaigns and reporting, so marketing stops depending on the founder's spare time.
- Strategy
- A 60 to 90 minute planning session with you each month. The 90-day plan updated quarterly and a marketing calendar agreed a month ahead.
- Email and SMS
- Four campaigns written, designed, built and sent. All flows maintained, with one improved and tested each month.
- List growth
- Sign-up forms tested and improved.
- Advertising review
- A monthly check of ad spend and return, with recommendations. Advice only. We don't run your ads.
- Reporting
- A one-page report: email and SMS revenue, repeat purchase rate, average customer value and list growth.
- Access
- Email or messaging support, with replies within one business day.
Billed monthly in advance. Work outside this scope is quoted separately. We record your starting figures in month one, so results are measured against where you began. Not included: Klaviyo fees, paid ads, website development, and photography or video.
Is it a fit?
A good fit
- A product people love, with good reviews
- An email list you are not making the most of
- Around A$0.5M to A$5M in online sales
- Willing to be told what's broken
Less likely to work
- One-time, low-involvement products that nobody buys twice
- Businesses that compete on price alone
Under about A$500k in online sales? Most founders can't justify a retainer yet. The Deep Audit or the Sprint is usually the better place to start.
Questions
We already have an email agency, or use Klaviyo. Do we still need this?
Possibly not, and we'll say so. We are not here to replace your team. We look for what is being left on the table, such as lapsed customers, cart recovery and VIP segments, and either build it or equip your team to. Think of us as the commercial layer above the execution.
How do you prove the revenue came from your work?
We record your starting figures, tag what we build so it can be tracked, and where it is practical hold back a random slice of customers as a comparison group. You see recovered revenue in your own Klaviyo and Shopify reports, not in a black box.
How fast will we see results?
Quick wins such as cart recovery and a win-back for lapsed customers can be live within a couple of weeks. Gains in repeat purchase rate and customer value build over the following 60 to 90 days. It is a rebuild, not a switch.
Do you run our ads?
No. We review ad spend and return each month and give recommendations, but we don't run campaigns. The focus is on the customers you have already paid to win.
Want to see what repeat customers are worth to you?
Start with the free Profit Leak Detector, or book 30 minutes and we will look at your numbers together.